+POST WRITTEN BY Melanie Tamble, Social Media Expert+
Social media are powerful sources to reach out to your target audience and drive more traffic to your blog. Whenever you publish a new blog post, don’t just wait for people to find your post, but actively share and cross-promote your post on social networks and other blogging communities.
Social Media Cross Promotion: Why tailored posts get more likes?
There are several tools for social media automation and cross-posting, but most tools just push the same post to all networks. However, successful social media posts are personal and engaging to encourage followers to comment, like and share your content.
Each platform provides different options for presenting your posts. The networks allow different numbers of characters for your posting text and comments, different image sizes and some provide options for adding #hashtags and @handles. And, every network community reacts differently to specific formats. Whereas hashtags on Twitter and Instagram encourage more engagement, hashtags on Facebook get less engagement than postings without. On Facebook followers prefer short comments, long comments work better on Google+. So, a cross-social-media-sharing tool should allow you to customize your posts for each network appropriately.
Cross-promote at the best times to post on each network
Whenever you share a post, only a fraction of your followers will actually see your post. Every network has its own rush hour for involvement and engagement. By auto-posting your posts to all networks at the same time, your post may just go down in the endless stream of social media noise. Sharing your post at the best time to post on each network will be crucial for your post to be noticed.
How to customize and share posts for cross-promotion on multiple social platforms
- Most important networks: Twitter, Facebook, Google+, Instagram, Pinterest, Reddit, but tailor your message for each network and schedule for different times or days.
- Share on LinkedIn, if your content is business related.
- Also share your content in appropriate groups on Facebook, Google+ and LinkedIn or in Reddit subreddits, but use different comments and schedule your posts on different days and times.
- Share all shareable images with links to your website on Instagram, Pinterest, and Flickr, but also on Twitter, Facebook, Google+ to use different visuals for re-sharing. This will attract more eyeballs and extends the lifespan of your post.
- Share your content in Social Bookmark communities such as Diigo, Digg or StumbleUpon.
- Syndicate and re-publish your content on blogging platforms such as Medium, Tumblr, Bloglovin’ and LinkedIn Pulse, but edit your posts a bit and wait for 5-7 days to let Google index your original post first.
This is how you can customize your social media posts:
- Twitter: You now have 280 characters for your comment and description plus the URL to your post. Add #hashtags to keywords. Also, add @handles if you want to refer to a specific Twitter user for this post. Use image posts format as well as link post format for your posts, depending on the content. Image posts will be automatically stored in your Twitter Media. If sharing on multiple Twitter accounts schedule your posts at different times/days.
- Facebook profile: Add a personal comment to introduce your post. Ask questions or ask to comment on your post to encourage engagement. Use image posts format as well as link post format for your posts, depending on the content. Image posts have a huge impact on reach and engagement on Facebook. Image posts will be automatically stored in your Facebook albums.
- Facebook page(s): Depending on your community, check your comment for a more formal, business-like style and schedule your post(s) for a different time/day.
- Facebook groups: If you have your own group, you can share the same comment as for your page, but schedule it for a different day/time. Also, look for other groups on your topic and share your post, but again, schedule them at different days/times for each group and adapt your comment to each community guidelines and habits.
- Google+ profile: Add a slightly longer introduction to your post. Longer comments work better on Google+. Use #hashtags for keywords.
- Google+ page(s): You can take the same comment as for your profile, but schedule your post(s) for a different time/day.
- Google+ group(s): You can apply the same strategy as for Facebook groups.
- LinkedIn profile: You can use the same comment as for your Facebook profile or page, but tune it even a bit more businesslike.
- LinkedIn page(s) and focus page(s) and groups: You can do the same as for your Facebook and Google+ pages. Also, use #hashtags.
- Instagram: You can describe your images with up to 2.200 characters, but only the first 3 lines are displayed, so keep your essence short. You can integrate up to 30 #hashtags, but 5-10 work best.
- Pinterest: You have 500 characters to describe your image. Also, add #hashtags and collect your images in pin walls (albums) to focus on specific topics. I just check the appropriate pin wall or select another, check or slightly edit the text and
- Flickr: You can share your complete post or just a description of your image and you can also collect your images in albums. Use #hashtags.
- Medium, Tumblr, Bloglovin’: I re-publish my post as it is, but I schedule my post with a 3-7 day delay to my original post. Sometimes I make a few changes to the headline and the introduction or shorten the copy a bit.
- Reddit: Make sure your content meets the subreddit rules and edit your comment to apply to each subreddits’ guidelines. Share your posts at different times/days when sharing to multiple subreddits.
- Diigo, Digg, StumbleUpon: Publish your blog post URL and a short description
- Syndicate your content for publishing guest posts on target sites with high domain authority to establish your reputation.
- Look for forums and social media discussions on your topics and comment on related topics with links to your website.
- Re-purpose your content for infographics, slideshows, videos, podcasts and use them for sharing and re-sharing your links on social media.
- Avoid posting the same message at the same time to all networks and platforms.
- Share your content and post at different times and days on social networks and customize your comments with personal comments, hashtags or handles for each channel.
- Use social media tools and plugins to help you with cross-promoting, sharing and scheduling your content. But look out for tools that let you tailor your messages for each network. Cross-promote your content to meet the characteristics of each platform and community!